An equipment rental site launches best when the catalog categories and rental terms are agreed in writing. Contractors and homeowners both need clear answers before they request a quote.
How the launch unfolds
Day 1-2: You send categories, photos and terms, and we build the home page around a request button.
Week 1: We create the equipment, terms and delivery pages and set up the request form.
Week 2: You review the details and test a sample request.
Launch: The site goes live, and a 48-hour launch is possible for eligible projects with content ready.
What to gather before you start
- ✓Equipment categories — A tidy list of what you rent, grouped the way customers think about jobs.
- ✓Photos of key items — Real images of your most-requested machines.
- ✓Rental terms — Deposits, hours, return rules and damage policy, drafted plainly.
- ✓Delivery information — Areas served, how scheduling works and any pickup options.
- ✓Request form needs — The fields you want, such as dates, equipment and job location.
The first month after launch
In the first month, check which items customers ask about most and give them better photos and descriptions. Update seasonal categories ahead of spring and summer and keep your terms and delivery area current. Add new inventory as it arrives.
Mistakes to avoid at launch
- ✓Skipping rental terms — customers call with questions you could have answered on the page
- ✓Not mentioning delivery — jobs go to a competitor who explains it
- ✓A request form without dates — replies are slow and back and forth
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for equipment rental companies · What a equipment rental company website costs · What to send your designer · Plan your website
