An equipment rental website is a catalog with a request form, so cost follows how many categories you carry and how much detail each one needs. A yard with a dozen machines is a smaller job than a company with hundreds of items across several fleets.
The price at a glance
Most equipment rental companies fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical equipment rental company site covers Home with a request button, Equipment categories, Rental terms, Delivery and Contact.
What changes the price for an equipment rental company
- ✓Catalog size — Each category of equipment needs descriptions, sizes and photos, and a longer inventory takes more layout and organization.
- ✓Rental terms — Deposits, damage rules, return times and delivery fees must be written clearly, which takes careful drafting.
- ✓Delivery and pickup area — Explaining where you deliver and how scheduling works needs clear wording so customers can plan jobs.
- ✓Availability requests — A form that captures dates, equipment and job type takes thought so quotes can be answered quickly.
What keeps you in the smaller plan
A smaller yard can use a home page, an equipment page grouped by category and a request form. Write short terms in plain language, name your delivery area and add photos of your most-rented items. A full searchable catalog can wait until you need one.
Costs that sit outside the website
- ✓Inventory or booking software — If you track rentals in a system, its plan is separate and we link to it where useful.
- ✓Manufacturer images — Brand photos have usage rules, and we only use those you are permitted to show.
- ✓Photography — Clear photos of your own machines are best taken on your lot.
- ✓Domain and email — A web address and email that match your yard name make quotes look professional.
When it makes sense to step up
Move up when you carry many categories, serve contractors and homeowners differently, or manage long-term and short-term rentals. Individual pages for key categories, a fuller terms section and a delivery map description are signs of need.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for equipment rental companies · Launch checklist for equipment rental companies · Website cost calculator · Small business website cost
