An esthetician’s website is priced by how many treatments, goals and booking steps it needs to explain, not by how large your practice is. A solo esthetician with a short menu is a quick build, while a spa-style practice with many services needs more.
The price at a glance
Most estheticians fit Launch Website: $399 one-time for up to 5 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical esthetician site covers Home, Treatments grouped by goal, Booking, About and credentials and Aftercare.
What changes the price for an esthetician
- ✓Treatment menu — Facials, peels, waxing and lash services each need a short plain explanation, and grouping them by goal takes more thought than a simple list.
- ✓Booking method — Connecting the booking tool you already use is straightforward, while setting up deposits and cancellation wording adds scope.
- ✓Aftercare guidance — Short aftercare notes for each treatment reduce problems and questions, and more treatments mean more notes to write.
- ✓Credentials and about content — Describing your training and approach with accurate details takes care, and wording must match what you actually hold.
What keeps you in the smaller plan
Stay small with a home page that introduces your approach, a treatments page grouped by goal, an online booking link and a short about page. Add one aftercare page. Skip a product shop and long articles until bookings run smoothly.
Costs that sit outside the website
- ✓Booking and payment tool — Whichever booking software you use, or Square for booking and deposits, has its own plan and fees.
- ✓Retail product supply — Skincare products you sell are bought through your suppliers.
- ✓Photography — Treatment room and portrait photos are a separate cost.
- ✓Domain and email — A practice domain and a booking inbox are small recurring costs.
When it makes sense to step up
The next package up fits when you sell retail skincare products online, run packages and memberships, employ several providers, or operate more than one room or location. A separate page for each major treatment is another sign.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for estheticians · Launch checklist for estheticians · Website cost calculator · Small business website cost
