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Website mistakes manufacturers make

Website mistakes manufacturers make, and how buyers see them

A buyer sourcing a part scans for capability, then for a way to send drawings. These mistakes make that scan end in the wrong place.

Prices checked October 10, 2026

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Procurement people and engineers visit a supplier site with a short checklist: can you make this, in this material, at this volume, and how do I send you the print? Many manufacturing sites answer none of it. They show a logo, a photo of a floor and a line about quality, and the buyer moves to a supplier that spelled it out.

Mistake one: capability described as adjectives

"Precision, quality, on-time delivery" says nothing a buyer can use. List processes by name: CNC milling, turning, sheet metal, injection molding, welding, whichever apply. Add machine envelopes, tolerances you hold, materials you work with and the volumes you suit, from prototypes to production runs.

If you have a certification you hold and can document, say it plainly with the scope. If you do not, do not hint at it.

What an RFQ-minded buyer needs to see

  • ✓Process list — each with materials, size limits and typical tolerances
  • ✓Industries served — aerospace, medical, agriculture, whatever you truly serve
  • ✓Volume range — prototype, short run, repeat production
  • ✓Secondary operations — finishing, assembly, inspection reports
  • ✓A safe way to send files — with clear file types and a note on confidentiality

Mistake two: an RFQ form that is just a contact form

A request for quote needs part name, quantity, material, drawing upload, target date and the buyer’s company details. A generic message box produces emails that begin with three rounds of questions and sometimes a buyer who does not reply.

Confidentiality matters here. Say how files are handled and whether you sign NDAs, based only on what your company really does. Do not publish a form that invites sensitive drawings without explaining where they go.

Mistake three: confusing a brochure, a catalog and an ERP

A brochure site explains who you are and what you make. A catalog lists parts, specifications and perhaps SKUs. An ERP or ordering system tracks orders, stock and customers. They are different projects. Most job shops need a strong brochure site with an RFQ path, not a catalog of thousands of parts. Decide which you need before you ask for a quote.

What to expect, honestly

  • ✓We build the brochure and RFQ path — not an ERP or order system
  • ✓File uploads depend on tools we connect — size limits apply
  • ✓We publish only claims you supply — certifications need your documentation

One example of what your site could look like

This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.

Lund Metalworks sample website by Cheap Cheap WebsitesLund MetalworksMetal fabrication

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What it costs

Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.

Launch Website$399 one-time

Up to 5 pages

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Business Plus$989 one-time

Up to 20 pages

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Business Extra$1,500 one-time

Up to 50 pages

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Business Ultra$2,000 one-time

Up to 100 pages

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Business Max Growth$3,000 one-time

Up to 300 pages

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Optional add-ons, billed separately

The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.

Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →

Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →

How it works

1. Consultation

We learn your services, customers and goals, in English or Spanish.

2. We write and design

We draft the words and build the site around your business.

3. 10 revision rounds

You review and request changes until it is right.

4. Launch and care

We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.

Keep reading

Manufacturing RFQ websites · What to prepare for your site · Questions to ask a designer · Redesign checklist

Frequently asked questions

Should a manufacturer show equipment lists?

Yes, in plain terms. Machine types and sizes help engineers decide quickly whether your shop fits, and they save both sides an email thread.

Can the site take drawing uploads?

We can connect an upload-capable RFQ form. File size and type limits depend on the tool, and we explain them before launch.

Do I need a parts catalog?

Only if you sell standard items. A job shop usually benefits more from clear capabilities and a good RFQ form than from an online catalog.

How fast can my website be live?

Launch can happen in as little as 48 hours for eligible projects. Larger sites take longer, and your timeline is agreed in the consultation.

What does Website Care include?

Website Care is $30/month: managed hosting, HTTPS, backups, uptime checks, weekly performance checks, A/B testing and up to 30 minutes of small edits each month.

Are SEO and Business Spotlight included in the website price?

No. They are optional add-ons that are billed separately each month. The website price covers the website; Website Care at $30/month keeps it hosted and maintained; Monthly SEO and Business Spotlight are separate products you can add if you want them.

Can you build it in Spanish?

Yes. Se habla español. We can build in English, Spanish or both.

Sample plumbing website designed by Cheap Cheap Websites
Mobile-ready Every site
Revision rounds 10
A/B tests Weekly
Website Care $30/mo

A sample site we designed. Labels show what is included; illustration only.

What we need from you

The build goes fastest when we have these. We help gather anything you are missing.

  • Your logo, if you have one (we can work without it)
  • Photos of your work, team or space
  • Your services, prices if you show them, and the areas you serve
  • Hours, contact details and any booking or ordering tool you use
  • About 30 minutes for the consultation
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Proof from our own websites

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