Pool builder sites are priced by how much of a long, expensive process you want a buyer to understand before they call. More pool types, more stages and a bigger gallery mean more to organize and photograph. We aim for a site that makes a major purchase feel less opaque.
The price at a glance
Most pool builders fit Business Extra: $1,500 one-time for up to 50 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical pool builder site covers Home with finished pools, Design and options, Process, Gallery and Consult.
What changes the price for a pool builder
- ✓Pool types and options — Gunite, fiberglass, vinyl and spa combinations each have their own materials and trade-offs, and each described plainly adds scope
- ✓Process and timeline explanation — Walking a buyer from design through excavation, plumbing, finish and startup takes thorough writing and visual structure
- ✓Project gallery — Finished pools in different settings are the strongest proof, and a larger gallery needs careful preparation so it loads well on a phone
- ✓Design consultation flow — A form that asks about yard size, budget range and timing needs more fields and routing than a simple contact page
What keeps you in the smaller plan
A builder who focuses on a couple of pool types can use a home page, a designs page, a simple process outline, a small gallery and a consult form. Describe the stages in a few clear paragraphs. That is enough to help a buyer picture how the project will unfold.
Costs that sit outside the website
- ✓Photography and drone work — Aerial and ground photos of finished pools are best captured at completion and booked separately
- ✓Financing partners — If you refer buyers to lenders, those relationships and terms are theirs and not part of the site
- ✓Design visualization tools — 3D rendering software has its own subscription and is outside the build
- ✓Domain and email — Your own domain and email are yearly costs outside the site
When it makes sense to step up
Step up when you offer outdoor kitchens, patios and landscaping, remodeling and resurfacing, service and maintenance, or build in several regions. Separate pages for each pool type, a financing explainer and a detailed gallery by style also push toward the larger package.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for pool builders · Launch checklist for pool builders · Website cost calculator · Small business website cost
