A salon website mostly exists to move someone from curious to booked. The trouble is that salon services are confusing from the outside. A first-time client does not know whether they need a single process color or a gloss, whether a big change needs a consultation first, or which stylist does curly cuts. If the site does not answer those questions, they either guess wrong in the booking tool or message you and wait.
This guide maps the pages a salon typically needs, explains the decision behind each one, and lists what to gather before planning starts. It applies to hair salons and suite owners, and adapts easily for nail, lash or brow studios.
The annotated site map
The service menu is the center of the site. Each service lists a starting price or price range, an estimated duration and a sentence on who it suits. Durations matter more than owners expect, because a client squeezing an appointment into a lunch break needs to know whether a balayage takes ninety minutes or four hours.
The stylist branch has a profile for each stylist with specialties, a few photos of their own work and a booking button that opens their calendar specifically, not the general booking page. The booking handoff is a clear decision: the site sends people into the booking tool you use, such as Square, and the tool handles availability, reminders and deposits. Its fees belong to the provider.
The policies page covers cancellation, late arrivals, deposits, consultations and children in the salon. A new client page explains what to expect on a first visit and how to prepare.
Decisions that change the map
- ✓One booking calendar or one per stylist — decides where each button points
- ✓Do you take deposits — explain the amount and refund rule before booking
- ✓Do color services need a consultation — say which ones, and whether a patch test is needed
- ✓Prices by stylist level — show the levels and what they mean
- ✓Do you sell gift cards or retail — add a page only if a provider is set up
Common gaps on salon sites
Three gaps cause the most back-and-forth: a service menu with no durations, stylist profiles without any of their own work, and policies that only appear after someone has booked. Each one leads to a message, a missed slot or an uncomfortable conversation at the front desk.
Another gap is a booking button that opens the tool’s home screen instead of the right service or stylist. Deep links to a specific calendar remove two or three taps. See appointment booking websites for how booking tools connect to the site.
Intake checklist: gather these first
- ✓Service list with prices and durations — from your booking tool if it is already set up
- ✓Stylist bios and specialties — written by each stylist, we tidy them
- ✓Portfolio photos with permission — recent work, clearly lit, by stylist
- ✓Policy wording — cancellation, deposits, lateness and consultations
- ✓Booking tool access — so each button links to the right calendar
Matching the map to a plan
A salon with home, services, stylists on one page, policies and contact fits the Launch Website at $399 for up to 5 pages. Salons that want a page per stylist, separate pages for color, extensions and bridal work, or a page per location usually need Business Plus at $989 for up to 20 pages. We help set up Square for booking and deposits if you do not have a booking tool yet.
What to expect, honestly
- ✓Booking and deposit fees belong to the provider — we connect the tool, it sets its own fees
- ✓Photos need client permission — we only publish work you have the right to show
- ✓Prices must stay current — send changes when your menu changes
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
What a salon website costs · Hair salon website examples · Hair salon website requirements · What salons should prepare
