Consultants often struggle with their own websites more than any other kind of owner. You can explain a client’s positioning in an afternoon, yet your homepage still says you help businesses grow. The problem is usually breadth. A buyer scanning several consultants wants to recognize their own situation within a few seconds, and a general promise gives them nothing to recognize.
This guide covers the decisions that shape a consulting website, the pages that carry it and how inquiries reach your calendar.
Lead with a specialism a buyer can recognize
Name the client and the problem. Operations consulting for family-owned distributors. Pricing and packaging for software companies under fifty people. Exit preparation for owner-run service firms. A narrow line does not stop other clients from calling; it gives the right ones a reason to. If you truly work across several areas, choose a lead specialism for the homepage and give the others their own pages.
Pages a consulting site usually needs
- ✓Home — the specialism, who you work with and a single call-to-action
- ✓Services or engagements — each offer described with scope, length and deliverables
- ✓About — your background, relevant roles and how you came to this work
- ✓How we work — the stages from first call to final handoff
- ✓Contact — a short inquiry form and, if you want it, a scheduling link
Describe engagements, not activities
Buyers compare offers, so make yours easy to compare. A diagnostic audit with a fixed length and a written report. A defined project with milestones. An advisory retainer with a monthly meeting rhythm. A workshop for a leadership team. For each, say who it suits, what the client receives, roughly how long it lasts and what you need from them. You can show prices, starting points or no prices at all; whichever you choose, explain how fees are set so nobody books a call just to ask.
Credentials and proof, handled honestly
- ✓Credentials — list designations, degrees and memberships you hold and can document
- ✓Past roles — describe positions and industries in your own words
- ✓Client work — share project descriptions only with permission, without invented figures
- ✓Writing and talks — link articles or recordings you produced
- ✓Logos — show client logos only where you have written permission
The calendar handoff
Decide whether a visitor can book directly or must send an inquiry first. Direct booking suits consultants who want volume and take short intro calls. An inquiry step suits those who screen for fit. Either way, we connect the scheduling tool already tied to your calendar, or help set up Square booking; that tool’s fees stay with its provider. The page before the booking button should say how long the call is, what you will cover and what to prepare.
Plan fit
A consultant with one specialism and two or three engagements usually fits the Launch Website at $399 for up to 5 pages. If you publish separate pages for several specialisms or industries, Business Plus at $989 for up to 20 pages gives room. Every package includes a consultation, the copy we write, mobile-friendly design, a contact form, essential search setup and ten revision rounds. Website Care at $30/month covers hosting, backups and up to 30 minutes of small edits each month.
What to expect, honestly
- ✓We do not invent results or client names — only work and credentials you supply and are allowed to share
- ✓We do not build client accounts or file-sharing areas — we link to tools you already use
- ✓Proposals and contracts stay in your tools — the website starts the conversation
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for marketing consultants · Websites with appointment booking · A website to support proposals · Cheap Cheap Websites vs B12
