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Painting business playbook

Get your painting business found on Google

Google Business Profile and website setup for painting businesses.

By the Cheap Cheap Websites team · Updated October 6, 2026

The short answer

Painting contractors are usually service-area businesses. Choose the painter category, list interior, exterior and cabinet services as offered, and post finished project photos. Website pages for each service and area help you show up for specific searches.

Profile

  • Primary category: Painter
  • Services list
  • Service area
  • Project photos

Website pages

  • Interior painting
  • Exterior painting
  • Cabinet painting
  • Commercial painting

Services to list

ServiceDescription to use
Interior paintingWalls, ceilings, trim and doors
Exterior paintingSiding, trim, decks with full prep
Cabinet paintingKitchen and bath cabinets
Commercial paintingOffices and retail
Lead-safe paintingCertified work on older homes, if certified

Profile tips

Set a service area, post project photos weekly in season, and reply to every review.

Photos and posts

Post before-and-after pairs from each job, a photo of the crew protecting floors and furniture, and seasonal reminders to book exterior work. Reply to every review and thank customers for specific details they mention.

Use a service area rather than a home address if you do not receive customers at home.

Mistakes

  • No photos for months
  • Service area far beyond where you work
  • Ignoring reviews

Sample business description

"Interior, exterior and cabinet painting for homes and small businesses in the county. Careful prep, clean job sites and lead-safe certified work on older homes. Free estimates with detailed scopes." Use only claims that are true for your business.

Sample posts

  • Exterior season is booking now; request an estimate with photos
  • Before and after: a dark living room brightened with a soft white
  • Cabinet refinishing: a durable finish for busy kitchens

Weekly profile routine

  • Upload a before-and-after pair
  • Reply to new reviews
  • Post availability for the coming weeks
  • Check that hours and service area are accurate
  • Answer questions about lead-safe work or estimates

Making the profile work for this business

Painters benefit from Google photos showing before-and-after work, a service area matching where they paint and steady reviews mentioning prep and cleanup.

One more thing to know

Painters can stand out on Google with steady before-and-after photos, posts about seasonal availability and replies to reviews that mention the colors and rooms clients loved.

Website pages that support it

  • Home
  • Interior painting
  • Exterior painting
  • Cabinet or specialty work
  • Gallery
  • Get an estimate
  • About

Free tools

Google presence checklist

Common questions

Should cabinets be separate?

A separate service and page helps people searching for it.

Do I list colors?

Color examples help but avoid brand claims you cannot back.

How often should I post?

When you finish notable projects.

Should we add lead-safe services on Google?

Only if your firm is certified; describe it plainly.

Should I post color tips?

Short posts about popular colors or finishes keep the profile active and helpful.

Sources

Sources checked October 6, 2026. Rules, fees and forms change; confirm details with the agency or provider before you act. This guide is general information, not legal, tax or insurance advice.

See how your website can present real work and make contacting you easier

Photos of real jobs, clear services and one-tap calling or a short form turn the visitors you earn from Google and reviews into customers.

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