A painting website needs a gallery, a clear explanation of prep and process, the service area, and an estimate form that collects rooms or surfaces, rough size, and timing. Mention lead-safe certification if you hold it.
Estimate form
| Field | Use |
|---|---|
| Interior or exterior | Scope |
| Rooms or surfaces | Estimate |
| Photos | Condition |
| Timing | Scheduling |
Pages
- Home
- Services
- Process and prep
- Gallery
- Reviews
- Estimate
Page-by-page spec
| Page | Must include |
|---|---|
| Home | Free estimate button, area, best photos |
| Interior | Scope and process |
| Exterior | Prep, weather, lead-safe |
| Cabinets | Process and durability |
| Gallery | Before and after |
| About | Insurance, RRP certification |
| Estimate request | Photos, rooms, timeline |
Estimate form questions
Interior or exterior, rooms or areas, approximate size, current condition, color changes, timeline, home age (for lead rules) and photos.
Showing your process
A short "how we work" section explains the steps: estimate, color selection, scheduling, protecting your home, prep, painting, daily cleanup, final walkthrough and touch-ups. Homeowners worried about mess and disruption feel reassured when they know what to expect each day.
What we need from you
Logo, before-and-after photos, services, service area, insurance and certification details, warranty terms, process description and estimate form questions.
Sample services page copy
Interior painting. Walls, ceilings, trim and doors. We move furniture, cover floors, patch nail holes and cracks, caulk gaps and apply two finish coats. Daily cleanup keeps your home livable during the project.
Exterior painting. Pressure washing, scraping, priming bare wood, caulking and two coats of exterior paint, with landscaping protected. Lead-safe work on homes built before 1978.
Cabinets. Cleaning, sanding, priming and a durable enamel finish, with doors labeled and reinstalled.
Sample estimate form fields
- Interior, exterior or cabinets
- Rooms or areas
- Approximate size
- Year home was built
- Current color and new color ideas
- Photos
- Preferred timing
Questions the site must answer
Homeowners ask: what prep is included, how many coats, what paint brand, do you move furniture, how do you protect floors, how long will it take, do you work on older homes with lead paint, and what if I want touch-ups. Answer these on service pages so estimates focus on details, not basics.
One more thing to know
List the brands and product lines you usually use, your warranty terms and your process on the site; homeowners comparing estimates use that information to judge quality. Add an FAQ about drying times, odor and how long rooms will be out of use.
Pages
- Home
- Interior painting
- Exterior painting
- Cabinet or specialty work
- Gallery
- Get an estimate
- About
Features
- Estimate form: rooms or surfaces, square footage, photos, timeline
- Color consultation booking if offered
- Estimate follow-up
Free tools
Common questions
Should I show my process?
Yes, prep quality is a key differentiator.
Can customers upload photos?
A photo upload speeds estimates.
Do I need a color page?
Optional, but helpful.
Should we show prices on the website?
Many painters explain how pricing works instead of listing prices, since jobs vary.
Should we mention lead-safe certification?
If certified, yes; it reassures owners of older homes.
Give customers a clear way to describe the job and request a quote
A quote form that asks the right questions saves back-and-forth and makes your business look organized.
See websites with quote forms