Picture a chef opening a second location. She needs a six-burner range, a walk-in cooler and a hood, and she types each one into a search bar. If your site shows her the category, the sizes you carry and a plain way to ask for a price, she sends a request. If it only shows a logo wall and a directory-style list of brands, she goes elsewhere.
How the catalog is organized
Equipment buyers think in categories first and brands second. We set up categories such as cooking, refrigeration, prep, warewashing and smallwares, and under each one a list of products with the key specs you want visible: size, power type, capacity.
Each product page has a short description, a few photos and a quote button that carries the product name into the form, so you never have to ask which model they meant.
What each product page should hold
- ✓Model and key specs — dimensions, capacity and utility requirements
- ✓Spec sheet download — the manufacturer file you already have
- ✓Photos from more than one angle — so buyers see door swing and controls
- ✓New or used or reconditioned — state it clearly if you sell more than one
- ✓Quote button — a short form that names the exact product
Delivery and installation deserve a page
Many owners do not know whether you deliver, whether you install, or whether someone else hooks up gas and water. That uncertainty costs you projects. A short service page can say what you deliver, what areas you cover, what you coordinate with their contractor and what stays with the buyer.
We write it in your voice from a few answers, and you correct anything that is not how you actually work.
What to gather before we start
- ✓A list of categories you carry — even a rough one is enough
- ✓Your top brands — so we can name them accurately
- ✓Delivery area and install rules — what you will and will not do
- ✓Ten best-selling products — we start the catalog with these
Timing matters in this business
New restaurant openings and spring remodels bring the busiest weeks, so the catalog should be ready before then. Start with the categories that sell most and add the long tail afterward.
What to expect, honestly
- ✓Pricing is by quote — we do not build live pricing or checkout
- ✓No inventory sync — stock levels stay in your own system
- ✓Financing and credit terms — handled by you or your lender, not the site
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for commercial kitchen suppliers · Quote request form sites · What to send a web designer
