A purchasing engineer with a new part drawing is not browsing. She is checking whether you build the kind of tool she needs, in the material she needs, for her industry. A tooling site wins by being specific, and by giving her a form that asks for the details you actually need to quote.
Organize by tool type, not by machine
Many shops list their machines. Buyers care about what comes out. We group the catalog by tool type, such as progressive dies, injection molds, stamping dies, jigs and fixtures, and give each one a page that says what it is for, the materials you work with and the range of part sizes you handle.
Machines still matter, but they belong in a short capabilities section on the process page, where they support the claim that you can hold the tolerances.
What a tool type page should say
- ✓What the tool produces — the kind of part and the industries it serves
- ✓Materials and steel grades — what you commonly work with
- ✓Size range — smallest and largest part you handle
- ✓How it is built and tested — from design to tryout
- ✓A photo of a finished tool — with no customer name unless you have permission
Make the process visible
Uncertainty is the main reason a buyer hesitates. A process page walking through quote, design review, build, tryout and delivery tells her what happens after she sends the drawing. Leave out dates and lead times you cannot promise on every job; say how you communicate schedule instead.
That one choice protects you from a broken promise on a first impression.
What the project form should ask
- ✓Part description or drawing upload — so you can see the geometry
- ✓Material and annual volume — it drives the tool design
- ✓Target timeline — as a wish, not a commitment
- ✓Contact and company — so you know who to reply to
What to prepare
Pick three or four finished tools you can describe without revealing a customer. Write a short note on each: what it makes, the material and what was hard about it. Those become the gallery entries that set you apart.
What to expect, honestly
- ✓No quoting engine — pricing and engineering review stay with your team
- ✓Drawings are not stored as a vault — files arrive through the form for you to review
- ✓No promised delivery dates — we do not publish lead times you cannot hold
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for tooling companies · Quote request form sites · What to send a web designer
