What a book launch website needs to do
Lead with the cover and a one-line hook, then show where to buy or pre-order, a short excerpt, early praise you can verify and the author’s story. A launch event and a press kit give media what they need.
Buy buttons link to the retailers you choose. We do not build a store. After launch, the page can become the book’s permanent home or step aside for your author site.
People searching for a book launch usually decide in seconds. Your site should answer the questions below before they have to ask.
Pre-order or buy
Retailer links
Read an excerpt
Opening pages
Attend an event
Launch details
Request a review copy
Press form
Timing matters. Launch week and the holidays bring peak interest.
The pages a book launch website needs
A book launch site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with cover and buy links
- ✓About the book — hook and excerpt
- ✓The author
- ✓Events — launch and signings
- ✓Press — kit and contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on book launch websites
- ✓No buy link above the fold
- ✓Excerpt in an image
- ✓No press page
Getting found: SEO basics for a book launch
- ✓Name the title and author — "book title by author"
- ✓Excerpt in text — helps search engines
- ✓Event details — matches date searches
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a book launch website costs
Most book launches fit Launch Website: $399 one-time for up to 5 pages, because they need a home page, an about-the-book page, an author page, an events page and a press page. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
What we ask a book launch for
We will ask for your cover, hook, excerpt, retailer links, event details and press assets.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Authors · Solo project creators · Personal blogs · Journalists
