What a primary care practice website needs to do
Visitors want the basics fast: the services you offer, which insurance you accept, your hours and how to become a patient. Put those in the first screen, show your providers with a friendly photo and a short line about each, and keep every sentence plain and warm. A page that answers these questions quickly keeps people from calling around.
A short new-patient page that explains what to expect at a first visit, what to bring and how long it usually takes, written in your words, reduces phone calls and fills first visits with prepared people. It also helps visitors who are switching from another doctor and want to know how their records move over.
People searching for a primary care practice usually decide in seconds. Your site should answer the questions below before they have to ask.
Become a new patient
Short form
See services
Visits and care
Meet the providers
Doctors and staff
Find us
Hours and location
Timing matters. Open enrollment and the start of the year bring new-patient searches.
The pages a primary care practice website needs
A primary care practice site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with a new-patient button
- ✓Services — what you offer
- ✓New patients — what to expect
- ✓Providers
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on primary care practice websites
- ✓Not saying if you accept patients
- ✓Hidden hours
- ✓No insurance information
Getting found: SEO basics for a primary care practice
- ✓Service and town — "primary care doctor in your town"
- ✓New patient page
- ✓FAQ — insurance and hours
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a primary care practice website costs
Most primary care practices fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a services page, a new-patient page, a providers page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a primary care practice for
We will ask for services, providers, insurance information you want to show, hours and the scheduling tool you use.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Pediatric practices · Urgent care clinics · Mobile medical practices · Dermatology practices
