What a dermatology practice website needs to do
Show the conditions you treat in plain language, the cosmetic services you offer and how to request a visit. Keep medical dermatology and cosmetic services on separate pages so each visitor sees the path that fits, and keep the tone calm and informative rather than promotional.
Wait times are a common worry for dermatology. A short, honest note on how new visits are scheduled and what to expect, written by you, sets expectations and reduces frustrated calls before they happen.
People searching for a dermatology practice usually decide in seconds. Your site should answer the questions below before they have to ask.
Request an appointment
Short form
See conditions treated
Medical care
See cosmetic services
Treatments
Meet the providers
Bios
Timing matters. Summer brings skin-check and sun-related searches; fall brings cosmetic treatments.
The pages a dermatology practice website needs
A dermatology practice site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with an appointment button
- ✓Medical dermatology
- ✓Cosmetic services
- ✓Providers
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on dermatology practice websites
- ✓Mixing medical and cosmetic
- ✓Before and after claims
- ✓No scheduling path
Getting found: SEO basics for a dermatology practice
- ✓Condition and town — "dermatologist in your town"
- ✓Cosmetic page
- ✓FAQ
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a dermatology practice website costs
Most dermatology practices fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a medical page, a cosmetic page, a providers page and a contact form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a dermatology practice for
We will ask for conditions treated, cosmetic services, providers and your scheduling tool.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Primary care practices · Day spas · Estheticians · Urgent care clinics
Planning guides and features
What a dermatology practice website costs · Dermatology practice website launch guide
