A commercial equipment dealer site launches once the categories, featured items and service options are mapped. Buyers search by machine type and want a human to talk to, so clarity beats volume.
How the launch unfolds
Day 1-2: you share categories, brands and featured items, and we outline the five pages
Week 1: we write the categories and service pages, and you confirm details and brands
Week 2: the featured page and quote form are built, and the form is tested on a phone
Launch: we connect your domain, review with you and publish
What to gather before you start
- ✓Equipment categories — each type you sell with a short description and a few photos
- ✓Brands carried — manufacturers you represent, with any limits on what you can supply
- ✓Featured items — current picks with key details help the home page feel alive
- ✓Service and parts details — what you repair, how and for which brands
- ✓Photos — clear, well-lit shots of equipment, from several angles where useful
The first month after launch
In the first month, refresh the featured list and add photos of new arrivals. Note any seasonal buying periods on the home page and check that service details are current. Remove items that have sold.
Mistakes to avoid at launch
- ✓Leaving featured items stale — buyers lose trust when listed machines are long gone
- ✓Having no service information — customers who need support go elsewhere
- ✓Skipping category pages — buyers cannot browse and give up
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for commercial equipment dealers · What a commercial equipment dealer website costs · What to send your designer · Plan your website
