A website for a commercial equipment dealer costs what it takes to show categories, featured stock and a clear way to ask about availability. A dealer with a few product lines is a lighter job than one carrying many brands, used inventory and a service department.
The price at a glance
Most commercial equipment dealers fit Business Plus: $989 one-time for up to 20 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical commercial equipment dealer site covers Home with a quote button, Equipment categories, Featured items, Service and parts and Contact.
What changes the price for a commercial equipment dealer
- ✓Equipment categories — grouping machines by type makes browsing easy, but each category needs a description and imagery
- ✓Featured and used inventory — highlighting current stock keeps the site fresh, and a changing list needs a plan for updates
- ✓Brands carried — showing manufacturers builds credibility, and more brands mean more organization
- ✓Service and parts information — explaining repair, maintenance and parts support adds a section many buyers look for
What keeps you in the smaller plan
A dealer with a few lines and a modest featured list can stay in the lighter package. Describe categories briefly and show a handful of current picks. Use one quote form for availability and a single service section.
Costs that sit outside the website
- ✓Inventory system — if you manage listings in a separate tool, its subscription is separate from the site
- ✓Photography — clean, well-lit equipment photos take time and are worth doing properly
- ✓Financing partners — any financing arrangement is between you and your provider
- ✓Domain and email — a dealer domain and sales inbox look more established to commercial buyers
When it makes sense to step up
Step up when you carry a wide inventory with frequent turnover, run rental or leasing, or have multiple locations. A service department with its own scheduling, or financing information for buyers, also needs more pages. If buyers keep asking about specific machines, deeper category pages help.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for commercial equipment dealers · Launch checklist for commercial equipment dealers · Website cost calculator · Small business website cost
