What a commercial equipment dealer website needs to do
Show equipment categories, brands and service options, add featured items and make a quote request simple. We build a showcase without live inventory sync, so featured items are updated through Website Care.
Buyers want to know new versus used and whether you offer service and parts. Put those answers on the first page and keep featured equipment fresh with small edits.
People searching for a commercial equipment dealer usually decide in seconds. Your site should answer the questions below before they have to ask.
Request a quote
Equipment type
See featured equipment
Highlights
Ask about service
Parts and repair
Request a call
Discuss needs
Timing matters. Year-end purchasing and spring construction.
The pages a commercial equipment dealer website needs
A commercial equipment dealer site does not need dozens of pages. It needs the right few, each doing one job:
- ✓Home with a quote button
- ✓Equipment categories
- ✓Featured items
- ✓Service and parts
- ✓Contact
Need a page for every service or town you cover? The larger packages give you room to grow.
Mistakes we see on commercial equipment dealer websites
- ✓Stale featured items
- ✓No service info
- ✓No category pages — hard to browse
Getting found: SEO basics for a commercial equipment dealer
- ✓Equipment and region — "used forklifts in your state"
- ✓Category pages
- ✓FAQ
Cheap Cheap Websites sets up the essentials on every build, and Monthly SEO adds new pages every month when you are ready.
Sample sites that could be yours
These are real samples we designed. Yours is built around your business, your photos and your words.
What a commercial equipment dealer website costs
Most commercial equipment dealers fit Business Plus: $989 one-time for up to 20 pages, because they need a home page, a categories page, a featured page, a service page and a quote form. Websites are priced one-time, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
What we ask a commercial equipment dealer for
We will ask for your categories, brands, featured items, service options and photos.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Websites for related businesses
Equipment rental companies · Industrial distributors · Commercial contractors · Used car dealers
Planning guides and features
What a commercial equipment dealer website costs · Commercial equipment dealer website launch guide
