A CrossFit gym website is priced by how much it must explain about your on-ramp, class schedule and coaches. Newcomers are nervous about walking into a box, so the path from curiosity to a first class should be obvious. Extra programs and membership options add scope.
The price at a glance
Most CrossFit gyms fit Launch Website: $399 one-time for up to 5 pages, plus Website Care at $30/month for hosting, HTTPS, backups, weekly performance checks, A/B testing and up to 30 minutes of small edits each month. A typical CrossFit gym site covers Home, On-ramp, Schedule, Coaches and Membership.
What changes the price for a CrossFit gym
- ✓On-ramp explanation — A clear intro path takes careful writing so first-timers understand what happens before their first workout
- ✓Class schedule — A readable, current schedule is the most visited page and has to be easy to update through the year
- ✓Coach profiles — Bios and photos build trust with nervous visitors and take editing time to get right
- ✓Membership options — Plans, trials and drop-in rules need plain presentation so visitors can compare them
What keeps you in the smaller plan
A small box can use a home page, an on-ramp page and a schedule with short coach notes. Keep bios to a few lines and link to the membership tool you already use. One contact form for questions is enough.
Costs that sit outside the website
- ✓Gym management tool — We link to it, and its plan is billed by that provider
- ✓Photography — Real class photos taken with consent are produced separately
- ✓Domain and mailbox — Your web address and inbox renew yearly with their providers
- ✓Apparel and merchandise — Sold through your own channel and linked from the site
When it makes sense to step up
Plan for more when you run specialty programs such as youth classes or competitions, or have more than one location. A community and events page, or a detailed programming explanation, also adds scope. If you want each coach to have a full page, choose the larger package.
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for CrossFit gyms · Launch checklist for CrossFit gyms · Website cost calculator · Small business website cost
