Law firm sites usually stall at the same point: the attorney is busy, the facts live in six places and nobody has decided what the site should say about matters the firm will not take. Spending an hour on the list below saves weeks. Send what you have; we write the pages and you approve each one.
Facts that anchor every page
Start with the plain facts: the firm’s legal name as it appears on letterhead, the office address, the hours that reception is staffed and the states and counties where you actually accept matters. If you serve clients by video, say so, and say which jurisdictions you can represent them in.
Then decide what you do not do. A visitor asking about immigration on a family law site wastes both your time and theirs. One honest sentence on each practice page about what falls outside it improves the quality of the inquiries you receive.
Attorney and staff material
- ✓A short bio for each attorney — education, admission, years in practice, areas of focus and one human detail
- ✓A current headshot — bright, plain background, same crop for everyone on the team
- ✓Languages spoken — list those that staff or attorneys can genuinely use with clients
- ✓Memberships you want shown — only those you can document, as plain text
- ✓Paralegals and intake staff — include them if they are often the first person a caller meets
Practice area notes
For each area, write down in rough sentences the three most common situations that bring people in, the question they ask first and the usual first step. Bullet points are fine. We turn them into clear page copy and you approve the final wording against your bar guidance.
Avoid listing results or comparative claims in your notes. We do not add them without your explicit text, and many jurisdictions limit them.
Decisions only you can make
- ✓What happens after a consultation request — who reads it, how fast, what the reply looks like
- ✓Whether you take initial consultations by video — and if there is a charge, say so up front
- ✓Notice wording on the form — a short statement that a message is not a client relationship
- ✓Which email receives inquiries — a firm address, not a personal one
What a useful practice note looks like
A note does not need polish. Something like this is plenty for an estate planning page: "Most people come in after a parent gets sick or after buying a house. First question is usually whether they need a trust or just a will. First step is a one-hour meeting where we list assets and family members. We do not handle probate litigation." From four sentences like that, we can write a page that answers the visitor’s real worry and sets expectations for the first meeting.
Do the same for each area, including the ones you only take occasionally. If an area brings in matters you would rather refer out, tell us, and we can leave it off entirely instead of half-describing it.
Form fields to decide on now
- ✓Matter type — a short dropdown that matches your practice pages, plus an other option
- ✓County or state — so out-of-area requests can be answered with a polite referral
- ✓Opposing party name — some firms ask this early for conflict checks, your call
- ✓Preferred contact time — helpful when clients cannot talk freely at work
- ✓A short description box — with a reminder not to include confidential details yet
What to expect, honestly
- ✓We write drafts, you approve — nothing goes live with wording you have not signed off
- ✓We do not provide legal advice or review ethics — that stays with your attorney
- ✓We cannot invent facts — bios and jurisdiction details must come from you
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
What to send a web designer · Redesign checklist for law firms · Mistakes law firms make · Questions law firms should ask
