A person searching for a lawyer is usually having a bad week. They read your page quickly, often on a bad connection, and decide whether you are the right kind of firm and the right place before they ever write. The mistakes below are the ones that quietly lose that decision, and every one of them is fixable without a big budget.
Mistake one: practice areas that read like a brochure
A page that says "we handle a wide range of legal matters" tells a visitor nothing. Someone with a landlord dispute, a custody question or an LLC to form is scanning for their exact situation. Give each practice area its own short page that names the typical situations, what the first conversation looks like and what you do not take on.
Keep the wording plain. Visitors do not search in statute language, and a sentence like "I got a notice from my landlord" beats a heading made of terminology only another lawyer would use.
Where the contact path usually breaks
- ✓Inquiry form asks for too much — a long case narrative on page one scares people off; ask for name, how to reach them and a short description
- ✓No sign of jurisdiction — say which state and counties you practice in so out-of-state visitors do not waste your time
- ✓Attorney bios hidden — people want to see who they would actually talk to, with a clear photo and background
- ✓No explanation of what happens next — tell them how soon someone reads the request and what the first consultation covers
Mistake two: sounding like you are promising an outcome
Rules on lawyer advertising differ by state, and we do not give legal advice, so your own bar guidance decides what is acceptable. As a plain habit, avoid wording that implies a result and describe what you do instead: the kinds of matters you handle, how you communicate and how an engagement begins.
We write the first draft of your pages from what you tell us. You then review and approve every line before it goes live, and you can strike anything your jurisdiction would not allow. The words on the site are always yours to sign off.
A quick audit you can do tonight
- ✓Open the site on a small screen — can you find a consultation request within one scroll
- ✓Read your own About page — does it say where you practice and why a client would pick you
- ✓Submit your own form — confirm it arrives where you expect and that the confirmation message makes sense
- ✓Search your own firm name — check the address, hours and practice areas match the site
Mistake three: a site that treats an inquiry as a commitment
Some firms make the contact page feel like signing a retainer. A better form says clearly that sending a message does not create an attorney-client relationship, asks people not to include confidential details yet and explains who reads it. Your attorney decides the exact wording; we place it where visitors see it before they hit send.
What to expect, honestly
- ✓We do not write legal advice — your attorney approves all wording and claims
- ✓We do not promise results or rankings — no site can honestly do that for a law firm
- ✓Client file handling stays outside the site — the site takes inquiries only, not case documents
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Websites for family law firms · Questions law firms should ask · What to prepare · Practice website intake
