Firms usually redesign because the site looks dated or the partners are embarrassed to send it to a referral. That is a fine reason. The risk is that the new site drops a page that produced inquiries for years, or changes addresses so old links break. Work through this list before anyone starts building.
Before you change anything
Write down what the current site actually does. Which pages do clients land on, which practice area do most inquiries mention and where does the form deliver? You may have no analytics, and that is fine; ask your intake staff what people say they read before calling or writing.
Then screenshot every page and list the addresses. A page about a specific matter type that gets steady inquiries should be kept and strengthened, not folded into a generic "Practice Areas" page.
Keep, change or retire
- ✓Keep — pages that match a service you still want and attract the right inquiries
- ✓Change — vague practice summaries, outdated bios, old photographs and wording that no longer matches your rules
- ✓Retire — pages for matters you no longer take, with a plain redirect to the closest remaining page
- ✓Add — a clear jurisdiction statement and a short what-to-expect page for first consultations
Avoid breaking links
Every page that stays should keep its address if possible. If an address must change, the old one should forward to the new one so that referral links, directory listings and bookmarks still arrive somewhere useful. We map old addresses to new ones as part of a rebuild and test them before the switch.
The domain stays registered to you throughout, and the new site is prepared on our hosting while the old one stays live until you approve the swap.
After launch
- ✓Submit a test inquiry — confirm it arrives in the right inbox with a sensible confirmation message
- ✓Click every old address you listed — each should land on a working page
- ✓Check directories and listings — update the website link and firm details wherever they appear
- ✓Re-read each practice page — with fresh eyes against your bar rules
What to expect, honestly
- ✓We do not promise rankings or traffic — a redesign can keep what works but cannot guarantee search results
- ✓We do not write legal advice — your attorney approves all wording
- ✓We rebuild on our hosting — we do not edit inside your old site builder
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Redesign without losing traffic · Website redesign · Law firm content brief · Websites for employment law firms
