You post, people comment, a few send messages, and it feels like a business. That is real, and you should keep doing it. The question is what happens to the person who hears your name from a friend, searches for it and finds nothing but a feed they cannot easily scroll back through. A website is not a replacement for your posts; it is the place your posts point to.
What Instagram does well and where it stops
Instagram is great for showing your work as it happens, staying in front of people who already follow you and letting customers see what you are like. It is quick, free to start and you already know how to use it.
Where it stops is structure. Visitors cannot easily see your full list of services in one place, your hours, your service area or how to book without opening a conversation. Everything sits inside an account that you do not control, so if the app changes how it works or your account is locked, your address and your audience go with it.
What a website gives you that a profile cannot
- ✓An address you own — yourbusiness.com stays yours and goes on cards, vans and invoices
- ✓A clear list of services — someone can understand what you do in thirty seconds
- ✓A form that reaches you — requests arrive in one place instead of buried in direct messages
- ✓A page for search engines to read — people who do not follow you can still find you
Keep both, and make them work together
The simplest setup is to keep posting where your customers already are and add one link in your bio that goes to the site. Post a photo of a finished job, and the link takes interested people to the services page and the contact form.
You do not need fifty pages. A first site with a home page, your services, an about page, your gallery and a contact form is enough to give a stranger what they need. If your work is mostly visual, we can build the gallery from the photos you already have.
What to gather before we start
- ✓Your handle and best posts — so we can match the look and pick gallery photos
- ✓Your services in plain words — the things people actually ask you for
- ✓Your service area and hours — so visitors know before they message
- ✓Anything people always ask — these become short answers on the page
What to expect, honestly
- ✓A site does not replace posting — it works best alongside your social presence
- ✓We do not move your followers — your audience stays on the platform
- ✓Search visibility takes time — new sites do not appear overnight
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Portfolio website help · What a small business website costs · Launching your first business site
