Dog owners rarely search for training when things are calm. They search after a chewed sofa, a lunge on the leash or a night of barking. They want help soon and they want to know whether you are the right fit. Your site should offer a short first step instead of asking them to decide on a package of eight sessions.
Three things people can book
Most training businesses sell some mix of an evaluation, a private session and a group class. Each behaves differently on a calendar. An evaluation is a single slot, a private session may be a block that repeats weekly, and a class is a seat in a cohort with a start date and a limit.
Showing all three clearly lets the owner pick the one that matches their dog. A puppy owner and the owner of an anxious adult dog need different doors, and both should see theirs on the first screen.
What to put beside each option
- ✓Who it is for — puppies, adolescents, reactive dogs, or basic manners
- ✓What happens in the visit — where it takes place and how long it runs
- ✓Vaccination note — what you require before a dog attends a class
- ✓Class size and dates — so the owner knows how many seats are left
Explain your approach once
Owners compare trainers by method as much as by price. A short plain page on how you work, what you use and what you will not do tells them quickly whether they are in the right place. Do it in your own words, so it reads as you.
Add a few lines on what you need from the owner. Training works when the person at the other end of the leash practises, and saying so up front sets the right expectation.
What we set up
- ✓Class sign-up — seats, dates and limits through your tool or Square
- ✓Evaluation request — a short form describing the dog and the problem
- ✓Your story — who you are and how you work
- ✓Policy section — cancellations, make-ups and what to bring
Seasonal waves
New puppies arrive around the holidays and in spring, and each wave brings people looking for a first class. Putting your next puppy class date on the home page catches them.
What to expect, honestly
- ✓We do not promise training results — the page describes your method, not outcomes
- ✓Class capacity lives in your tool — we set the limits, you manage the roster
- ✓Fees are the provider’s — Square and others set processing rates
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Appointment booking websites · Websites for dog trainers · Class schedule websites · FAQ pages
