Many of your visitors arrive after a teacher’s comment or a pediatrician visit, or after months of wondering why a toddler is not saying much. They are not in a mood to read a wall of clinical terms. They want to know who you work with, how it begins and whether you can see them soon. The page should answer in that order.
Start by sorting visitors by age
A parent of a two year old and an adult recovering from a stroke are looking for different things. Let the home page offer clear doors: toddlers and preschoolers, school-age children, teens, adults. Each door leads to a short page about the typical concerns you help with, in everyday words.
The booking action stays the same, but the language around it changes. For young children, "request an evaluation" feels right. For established clients, a direct session slot works better.
What a parent wants to know
- ✓Who you work with — ages and types of concern, in plain words
- ✓How it begins — evaluation first, then a plan, then sessions
- ✓Where sessions happen — office, home, school or video
- ✓Insurance and payment — how to ask, and what to have ready
Make starting simple
A short request form can ask for the child’s age, the main concern and a convenient time of day. Keep it brief. Parents are often filling it in during a lunch break, and every extra field costs you a few families.
For returning clients, a direct booking page for sessions keeps the front desk calm. Separating the two paths means evaluation requests reach the right person and routine sessions never clog the same inbox.
What we set up
- ✓Evaluation request form — short, mobile friendly, routed to you
- ✓Session booking — through your existing tool or Square
- ✓Therapist pages — photo, training and areas of focus
- ✓What to expect page — a calm walkthrough of a first visit
When inquiries rise
The start of the school year and the new year bring most requests. A clear note about current wait times, if there is one, is kinder than silence and cuts down on repeat messages.
What to expect, honestly
- ✓No clinical advice on the site — we describe services, not diagnoses or outcomes
- ✓Privacy of health details is yours to manage — we keep forms short and do not ask for clinical records
- ✓Insurance handling is not part of booking — the page points families to how to ask
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Appointment booking websites · Websites for speech therapists · Team profile pages · FAQ pages
