A law firm website has two jobs that pull against each other. It needs to explain clearly what the firm handles so the right people reach out, and it must avoid saying anything that reads like advice, a promise or a claim the attorneys cannot support. Getting both right starts with the site map, before a single sentence is written.
This guide lays out the branches a small or mid-size firm usually needs, the decision behind each one, and an intake list for the attorneys and office manager. Every page described here gets reviewed and approved by an attorney before it goes live, because the lawyers, not the web designer, are responsible for what the firm publishes.
The annotated site map
The practice areas branch carries the most weight. A firm that handles estate planning, probate and guardianship should give each its own page, explaining who the service is for, what the first steps look like and which documents a new client usually brings. Each page describes the type of matter in general terms and avoids predicting outcomes.
The attorneys branch has one profile per lawyer: education, bar admissions as the attorney provides them, the practice areas they handle, languages spoken and a real photo. The consultation branch explains how a first meeting works, whether there is a fee, what information the intake form asks for and that submitting the form does not create an attorney-client relationship, in wording the firm approves.
Finally, the firm branch covers the about page, office locations with parking or entry notes, and any required disclaimers in the footer.
Decisions that shape the map
- ✓Which practice areas do you want more of — lead with those, mention the rest briefly
- ✓Which states or courts do you handle — say so to keep out-of-area inquiries down
- ✓Is the first consultation free — state it plainly or explain how fees work
- ✓What may the intake form ask — keep it to contact details and a short general description
- ✓Who approves copy — name one attorney as the final reviewer
What we leave off, and why
Case results pages, client quotes and phrases like aggressive or the best are left off unless the firm supplies them and confirms they are appropriate under the rules that apply to it. We do not write anything that tells a reader what to do in their own legal situation. Short educational articles can work, written in general terms and reviewed by the attorney, but they come after the practice area pages are solid.
The intake form is deliberately short. It asks for name, contact details, the general type of matter and a brief description, with a note asking people not to send confidential details until the firm responds. See request forms for how routing works.
Intake checklist for the firm
- ✓Practice area list with priorities — which matters you want and which you refer out
- ✓Attorney details — bios, admissions, languages and approved headshots
- ✓Consultation policy — fee or no fee, length, in person or remote
- ✓Required disclaimers — the exact wording your attorneys want shown
- ✓Office details — addresses, parking, accessibility notes and hours
Matching the map to a plan
A solo practice with two practice areas can fit home, practice areas, attorney profile, consultation and contact into the Launch Website at $399 for up to 5 pages. A firm with several attorneys and a page per practice area typically needs Business Plus at $989 for up to 20 pages. Every package includes ten revision rounds, which matters here because attorney review often happens in several passes.
What to expect, honestly
- ✓We do not give legal advice — copy describes services in general terms only
- ✓The firm approves all wording — attorneys are responsible for what is published
- ✓No outcome promises — we never write claims about winning or results
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Website design for law firms · What a law firm website costs · What law firms should prepare · Website mistakes law firms make
