A maintenance supervisor needs a specific bearing, a hose fitting or a gloves line, and searches for it by part number or by type. If your site is a paragraph and a contact form, they never learn that you carry it. A browsable catalog, even without prices, puts you in the running.
Structure it the way buyers search
Industrial buyers think in categories and brands: fasteners, bearings, power transmission, abrasives, then the manufacturer. Build the catalog with those two doors. Each category page lists product families with a short description, and each family links to a detail page with specs, sizes and a downloadable data sheet.
Part numbers matter. Show the manufacturer part number on each detail page in plain text, so a buyer who searches for it lands on you.
What a product detail page should contain
- ✓Name and part number — as the manufacturer prints it
- ✓Key specs — size, material, rating, as supplied
- ✓Data sheet download — the manufacturer’s PDF, with permission
- ✓Related items — accessories and replacements
- ✓Request a quote button — pre-filled with the product name
Pricing and accounts stay offline
Industrial pricing depends on volume, contract and customer. The catalog does not show it and does not run checkout. Every page carries a quote request instead, which arrives in your sales inbox with the product and quantity already filled in.
An accounts page explains how a new buyer opens an account, what you need from them and how long it takes. The approval itself happens with your team, not online.
Keeping the catalog useful
- ✓Add best sellers first — grow by category
- ✓Remove discontinued lines — stale pages cost trust
- ✓Check data sheet links — manufacturers move files
- ✓Review quote requests — which items are asked for most
Stock and availability honesty
Do not promise live stock levels. Without an inventory feed, a number on a page is a number that can be wrong. Better wording is "Request availability", which sets an honest expectation and invites the conversation you actually want.
What to expect, honestly
- ✓No checkout or online accounts — pricing and approvals happen with your team
- ✓No ERP or inventory sync — stock questions are answered by people
- ✓Large catalogs are scoped — we start with core lines and grow
One example of what your site could look like
This is one sample we designed. Yours is built around your business, your photos and your words, and we have more examples if you want to compare directions.
What it costs
Websites are priced one-time by size, plus Website Care at $30/month for hosting, HTTPS, backups, weekly checks and A/B testing. Every package includes a consultation, mobile-friendly design, copy we write for you, a contact form, essential search setup and 10 revision rounds. Monthly SEO is an optional add-on when you are ready for it.
Optional add-ons, billed separately
The prices above are for your website. These two are separate monthly products you can add now or later. Neither is part of the website price.
Monthly SEO, from $50/month: new pages published on your site every month. See Monthly SEO →
Business Spotlight, from $30/month: articles about your business, labeled as paid, published on The Company Chronicle. See Business Spotlight →
How it works
1. Consultation
We learn your services, customers and goals, in English or Spanish.
2. We write and design
We draft the words and build the site around your business.
3. 10 revision rounds
You review and request changes until it is right.
4. Launch and care
We launch, then Website Care keeps it hosted, backed up, checked weekly and A/B tested.
Keep reading
Catalog websites · Websites for industrial distributors · Safety equipment catalogs · What a small business website costs
